Zarbee’s Naturals, one of Madwell’s past clients, came to us during COVID with the ask of creating OLV to promote and sell their immune products for both kids and parents. Our target audience was existing Zarbee’s users as well as people who have not used Zarbee’s products before, for themselves and or their kids.

We came up with three different :06 second spots and one :15 second spot. Below are the spots for you to view.

My role included sketching a simple storyboard prior to the shoot, selecting wardrobe, looking at and selecting casting, finding and pulling inspiration for props, looking at locations, working with team and editor to make cuts, collecting retouching notes for the photo editor, and more.

Credits: Client: Zarbee’s Naturals, Agency: Madwell, CD: Diana Bosniack, ACD: Rachel Matts, Creative Producer: Will Foster, Group Account Director: Alex Hadshi, Director of Technology: Mike Cargian, Account Director: Julia Blum, Strategy: Mary Ergul, Seth Hosko, Hayley Yates, Designers: Brianna Bradley, Tanya Pedra, Copy: Kate Rohrich