Unlimited EyeBrowsing
Visible phone service worked with Dan Levy on a series of commercials to promote their $40/month offering, including unlimited data for unlimited Internet browsing. In one of the commercials, we shamelessly use Dan Levy’s (glorious) eyebrows to sell Visible’s unlimited browsing. (Brows. Browse. Get it?!)
As the spot ends, we drive people to UnlimitedEyeBrowsing.com, a seemingly endless experience of eyebrow-based content: our way of reminding you that with Visible, the browsing never ends.
To ensure an unlimited feel, we created over 300 unique pieces of content, including but surely not limited to: Ping pong paddles made out of eyebrows, a dating app for eyebrows, eyebrow astrology, eyebrow fan fiction, the adventures of Super Brow, eyebrow coloring pages, downloadable eyebrow wallpapers, and so much more. Oh, and did we mention you can literally browse the site by moving your eyebrows up and down? Yeah. You can do that.
Read about it on AdAge
Credits: Client: Visible, Agency: Madwell, ECD: Jeff Gillette, CD: Brett Dixion, ACD: Chris Church, Creative Producer: Mike Margiotta, Production Director: Brigid McEntee, Director of Technology: Mike Cargian, Developer: Joe Cooper, Kirby Bukowski, Media Planner/Buyer: Tori Piersanti, Strategy: Kristina Ford, Darren Allison, Account: Sydney Sadler, Designers: Armando Gian, Andy Diaz, Brianna Bradley, Charlotte Ableman, Ryan Kurz, Eric Holton, Wake Coulter, Animator: Scotty Nolan, Zach Morin, Copy: Kelsey Nguyen, Charity Lombardo