Visible was searching for a new photography aesthetic when it came to their brand in 2021 that was bold and worked across all their work streams.

Our Minimum Real World style is simplistic, using real world scenes that are brought to life through characters and styling. Using a minimal color palette with pops of Visible brand colors including their secondary colors, really made these images pop and come to life. In post, we edited the colors to create and overexposed world with saturated pops of brand colors.

We created group scenes such as Bowlers, Dog Walkers, Community Gardners, Birdwatchers, Street Artist, A Pickup Basketball team, A Rooftop Dinner Party, and a Ski Lodge scene.

My role included sketching images prior to the shoot, selecting wardrobe, looking at and selecting casting, finding and pulling inspiration for props, looking at locations, picking final photo selections, collecting retouching notes for the photo editor, and more. The assets created were used in Paid Media.

Credits: Client: Visible, Agency: Madwell, Photographer: Justin Bettman, ECD: Jeff Gillette, CD: Pedro Saldarriaga, ACD: Chris Church, Creative Producer: Julia Goldsmith, Group Account Director: Natalie Ross, Director of Technology: Mike Cargian, Account Director: Kait Erickson, Bill Blatchley, Sarah Korner, Designers: Brianna Bradley, Charlotte Ableman, Jen Beck Copy: Charity Lombardo