With unlimited data as low as $25/month flat and no stores, contracts, or hidden fees, Denver-based wireless company Visible (a Verizon brand) does things differently, AKA without the bull. So we brought a mechanical one to Austin, Texas—the city famous for doing things differently—during festival season to remind everyone how other wireless services take you for a wild ride with hidden fees, contracts, and complicated fine print. In particular, we knew we’d enjoy poking fun at the very famous, very pink wireless service that was sponsoring Austin City Limits with our very pink bull.

Our engaging MC, bull rides, “Buck That” t-shirts, Visible cowboy hats, and even a professional lasso-er got the party started and made our parties prime events.

After spending weekends in Texas for the ACL, Formula 1, and Austin FC games, the Visible Wild Bull Ride proved to be a wild success with over 30,000 engagements, 3,000 leads, and 1,200 bull rides. Furthermore, while our competitor likely paid out the wazoo to serve as an official sponsor of ACL, Visible got a playful presence that ambushed it for pennies on the dollar. And that’s no bull.

Credit: Madwell