Visible, family plan savings without the family drama. During the holidays, when family tensions are high, Visible positioned themselves as the only wireless company to offer family plan savings, without the family drama. To celebrate no holiday family drama with Visible, we created a Snapchat Lens and Filter along side of Visible’s Shatter the Family Drama Campaign.

The lens was a simple guided breathing exercise to help you detox from the holiday family drama. By inhaling the good and exhaling the family drama.

The filter was a simple with the line that said “Single And Thriving” which allowed for people to add on top of their Snap photos.

My role on this project was lead designer. I built out each frame step by step wireframe for the lens then sent it to Snapchat who used my files to make the final animations.

Credit: Madwell